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James Elder

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Questions We Want To Answer

  1. What were the results of increasing the spend on social media for excel (for example)?
  2. Does increased spend translate to increased registrations via phone call or web?  
  3. As classes become more expensive does it generate phone calls rather than web enrollments?  

Definitions Terminology

  • Impressions
  • Reach
  • Landing Page Views (is this the same as page views in the data set you provided?)
  • Results: Ad was optimized for