Content Comparison

<a 

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display: inline-block;
    padding: 6px 12px;
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    font-size: 14px;
    font-weight: 400;
    line-height: 1.42857143;
    text-align: center;
    white-space: nowrap;
    vertical-align: middle;
    cursor: pointer;
    -webkit-user-select: none;
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    -ms-user-select: none;
    user-select: none;
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href="https://tableau.dashboard.utah.edu/#/site/CECE/views/SocialMediaImpactOnCartRequests/CampaignsByUnit?:iid=1" class="external-link" target="_blank" rel="nofollow">View This Dashboard in Tableau</h3>

Questions We Want To Answer

1. What were the results of increasing the spend on social media for excel (for example)?
2. Does increased spend translate to increased registrations via phone call or web?  
   1. What does "spend" mean in terms of the data we have? 
3. As classes become more expensive does it generate phone calls rather than web enrollments?  
4. Break up results to specific marketing channels
   1. Email
   2. Social Media (Facebook)
   3. Google Adwords (future)
5. Missing Data
   1. Class specific information of email or social media. 
      1. What classes are campaigns targeting
   2. Calendar items
      1. Weekends 
      2. Holiday's
      3. Registration Begins type of information.

Definitions Terminology

• Impressions
• Reach
• Landing Page Views (is this the same as page views in the data set you provided?)
• Results: Ad was optimized for
• Campaign name contains newsletter = Email