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Questions We Want To Answer

  1. What were the results of increasing the spend on social media for excel (for example)?
  2. Does increased spend translate to increased registrations via phone call or web?  
    1. What does "spend" mean in terms of the data we have? 
  3. As classes become more expensive does it generate phone calls rather than web enrollments?  

Definitions Terminology

  • Impressions
  • Reach
  • Landing Page Views (is this the same as page views in the data set you provided?)
  • Results: Ad was optimized for





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